Brief:
With TikTok usage on the rise, Mr Muscle found themselves competing more and more with "home cleaning hacks". They wanted to nip it in the bud encourage viewers to always have a bottle of MM in their cupboard.
Creative Approach:
To reach as many viewers as possible, we played into three trending areas at the time: Home Hacks, Oddly Satisfying and Christmas. Across these three areas, we educated, entertained and grossed out. While Mr Muscle had to remain front and centre which provided its own set of challenges we created 3 social videos, which put MM right back in the minds of consumers.
Christmas Quiz
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Grossly Satisfying
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Anti Hacks
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