I’ve always paid attention to the little things. The way people pause before they speak, the shifts in tone, the patterns in how they show up online. I understood behaviour long before I studied psychology. Being autistic with ADHD means my brain catches details other people overlook, which naturally pulled me into social content where human patterns matter most.

I started creating in 2019 and have grown my own platforms to over 35k whilst producing content for brands like Subway, Symprove, and Skoda. I began in creative and production, then moved into strategy when I realised my best work came from understanding people first and building ideas that feel real and relevant and then capitalising on analytics.

Today I blend psychology, metric analysis and creative instinct to shape feed-first ads for 6-figure+ brands. My focus is always the same — make people feel seen and then make them purchase.

Outside of client work, I create Neurodiversity, fitness and wellness content, create UGC and study for my Psychology master’s with a good ol’ matcha latte.