TikTok Strategy: Personal

I built an engaged edutainment platform by turning real conversations and lived experiences into short-form content that feels relatable, human and emotionally intelligent.

Through behaviour-led storytelling, strong hooks and a consistent value-first approach, I grew my TikTok community to 34,000 followers with 1.6 million likes.

The strategy centred on insight-driven topics, conversational delivery and content that made people feel seen — turning personal narratives into scalable, repeatable growth.