TikTok Strategy

I built an engaged edutainment platform by turning real conversations and lived experiences into short-form content that feels relatable, human, and emotionally intelligent.

Using behaviour-led storytelling, strong hooks, and a value-first approach, I grew my TikTok community to 34,000 followers and 1.6 million likes.

Through ongoing analysis and testing, I identified repeatable formats that reached 1M+ views multiple times, alongside ad creative that surpassed 250K views and directly drove sales. The strategy focused on insight-driven topics and conversational delivery, turning personal narratives into scalable growth..