High Perfoming Hooks

I write hooks that make people stop, watch and stay — the same things paid ads need to perform well. Here are some of the lines that have carried 10-300k views across social.

  • Three things in this book that changed my brain chemistry—

    Peak CTOR: 4.08%

  • I have been stuck in the same emotional patterns in relationships for the past 3 years. 3 years, 3 relationships, 3 sets of heartbreak.

    Peak CTOR: 5.13%

  • I am not afraid to admit that I am a Pluckaholic —

  • Did you know that serotonin is produced in the gut? Because I didnt.

  • Traditional advice will tell you that when you hit autistic burnout, you need to just rest — I don’t think that’s entirely true

  • You don’t need to spend 6 hours scrolling through X, Reddit and TikTok to understand what people care about.

  • Supporting a Neurodivergent employee is not complicated; you're just overcomplicating it.

Previous
Previous

Creative Strategy Case Study

Next
Next

Spark and Partnership Ads