Brief:
Support the launch of Škoda’s new TV campaign “Electric, but Škoda” by creating social-first content that extends the message onto Instagram and TikTok.

Creative approach:
Leaning into the viral “starter pack” trend, we dismantled EV stereotypes in a playful, relatable way. By showing the quirks, habits, and everyday truths of EV drivers, we positioned them not as futuristic outsiders but as regular people—just like the rest of us. The content felt light, humorous, and native to social, while reinforcing Škoda’s campaign narrative.

Results:
Reframed EV drivers as approachable and down-to-earth
Strengthened Škoda’s connection with its audience by showing cultural awareness
Brought the TV campaign message into everyday conversations on social