Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Mr Muscle
Deliverables
3x social videos
Date
December 2022
My Role
- Brainstorming and building pitch deck
- Pitching to client
- Creating storyboards and treatments
- Location scouting, Directing on set
- Overseeing post-production
Brief:
With TikTok usage on the rise, Mr Muscle found themselves competing more and more with "home cleaning hacks". They wanted to nip it in the bud encourage viewers to always have a bottle of MM in their cupboard.
Creative Approach:
To reach as many viewers as possible, we played into three trending areas at the time: Home Hacks, Oddly Satisfying and Christmas. Across these three areas, we educated, entertained and grossed out. While Mr Muscle had to remain front and centre which provided its own set of challenges we created 3 social videos, which put MM right back in the minds of consumers.
