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UW
Deliverables
1x hero, 3x social posts, 1x internal competition
Date
April 2023
My Role
- Conception ideation
- Scriptwriting
- Directing on-set
- Oversee post-production
- Manage supporting activations
To support the launch of the #SaveABundle campaign, we were tasked with coming up with a social activation that not only increased brand awareness, and started a conversation about UW and all it offers. The campaign tagline was 'its so easy even a child could do it'.
Creative approach:
We wanted to deliver the messaging in a subtle, yet clear way, so we used the popular VoxPop format, and headed out to the streets of Marble arch with a white board, fridge magnets, and a question so easy even a baby could answer. We aimed to get our audience to deliver our message for us... UW could #SaveABundle
Results:
283k views across Youtube
