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Warninks
Deliverables
1x hero, 2x stories
Date
September 2023
My Role
Pitch Deck development, Script development, Shot list development, Location sourcing & reccee, Prop list development, Directing Talent & shoot, Oversee Post Production, Selecting content for cutdowns
Brief:
Reintroduce Helen Lederer as the iconic face of the Snowball cocktail — this time alongside her daughter Hannah — in a playful and nostalgic content campaign ahead of the festive season.
Creative Approach:
Christmas without a good cocktail? It's giving, Monday in the office.
We tapped into the popularity of festive how-to videos, and blended that with Helen Lederer’s pantomime-style comedy to create a fun, seasonal, and highly shareable guide to throwing the ultimate retro Christmas party — with the classic Snowball front and centre.
By positioning Helen and Hannah as the chaotic-but-loveable party hosts, the content hit on both nostalgia and novelty, appealing to long-time fans and a new generation of cocktail drinkers.
